Up the Robins!

Hull KR and Sewell Group are delighted to announce a multi-year extension to the club’s prestigious stadium naming rights partnership until the end of the 2025 season. 


The two-year deal sees the stadium referred to as Sewell Group Craven Park and continues the partnership cementing Sewell Group and Hull KR at the heart of the East Hull community.


Hull KR Chief Executive Paul Lakin is proud of what has been achieved so far: “Naturally we are delighted to extend the partnership for our prestigious stadium naming rights with Sewell Group. Throughout the partnership so far, we have delivered so much wonderful activity for our community. 


“From distributing free rugby league balls to 700 youngsters in the city, supporting our Community Christmas Dinners and the free sticker collection towards the end of last season, we’re looking forward to seeing what more we can achieve. 


“What started as a commercial partnership, has of course progressed over time, working closer and closer with the Group. In the same way that we were both formed over 140 years ago with strong East Hull roots, our kindred spirit continues, with both organisations growing rapidly over the last two years and becoming recognised nationally as leaders in our respective fields. 


“For us of course, we have seen strong growth off the field, alongside a growing talent pool over now over 365 players across 14 teams, making us the most inclusive club in the city. 


“Over the partnership, we have learned a lot from Sewell Group about their culture, and how they became a Times Top 100 place to work. We look forward to building on that, alongside all the community activity and engagement rollout.”


Sewell Group Finance Director, Simon Davison, is looking forward to growing the partnership further and commented: “We know the fantastic work Hull KR do in the local area to support the health and wellbeing of the community, so we are delighted to be able to support this relationship and continue to build on what we’ve achieved over the last two years.


“For us, this is about much more than putting our logo on a stadium – we’re proud to have been based in East Hull since we were established and continue to be part of local life, enabling people to get involved in sport and supporting wider initiatives with various community partners linked to the club.”


Patrick Sewell, Managing Director of Sewell on the Go added: “With 13 convenience and fuel stores across Hull and East Yorkshire, including five in East Hull, we’re used to seeing Hull KR supporters pop in on their way to and from matches, so it’s a natural step for us to support the club. This began several years ago with us sponsoring community sections in the ground, then the North Stand, and now the entire stadium.


“We’re well known for our community initiatives, so it’s important for us that as well as the rugby first team, Hull KR also support teams for veterans, women’s rugby, disability rugby and netball teams, and promote wellness and sports for all, encouraging everyone in the community to keep active and healthy.”

Sewell Group Craven Park